Monday 7 December 2020

6 Steps to Help Improve Google Ranking

 For easy ranking, a company's website should be search engine friendly. Alternatively, a company may use Google Adwords to advertise its services on Google's search engine results. 


While Adwords increase traffic to the site, it is SEO that gives a business long-term online success.


Important Aspects of Seo Web Designs


Web Content


The content will make the website stand out. It will also help in search engine placement. The SEO content on the website should be easy to understand and concise.


Website Speed


Slow web speed makes your website rank poorly, making potential clients bounce quickly. A website should not load in more than 2 seconds. Optimize images, do away with un-needed plugins, and allow browser caching.


Web Friendly


The web development company must ensure that the website is compatible with all major browsers and that they use meta and alt tags, and are well versed with SEO.


URL Structure


Each web page should have a descriptive URL that describes the content on the page. Such URLs make it easy for search engines to understand and rank your page.


Navigation


A great website is easy to navigate. Site visitors should easily find what they want. This will lower the bounce rate and increase SEO ranking.


File size


The web designer should use small files. Though visually appealing, large files slow the page's load speed leading to increased bounce rate and lower SEO ranking.


Any reputable Vancouver web design company should help optimize your page for SEO ranking. Also, seek the services of an Adwords Management Agency for increased traffic to your page.