If you find it difficult or time-consuming to manage your PPC campaigns, it is advisable that find an agency for it. Getting one is not an easy task, though, and due diligence and proper research are necessary. To get a good PPC agency, ensure to look for these things.
1. Google AdWords Certification
To engage an agency, ensure that it is Google AdWords certified. The certification serves as proof that they have passed the requisite tests for PPC advertising and passed the Google AdWords program. However, such a certification does not guarantee satisfaction, so other factors matter too.
2. Allows you to keep everything
Everything should be yours, including AdWords accounts, landing pages, and other creative assets. It is common for a PPC advertising strategy not to work, and then you get back to the field looking for another agency only for you to realize that the outgoing agency owns everything. To avoid all this, ensure that you are the one managing all your creative assets and accounts.
3. Transparency is of the essence
As a client, you do not have to beg for transparency about the entire PPC campaign. The PPC company you hired should involve you throughout your campaign. Among the things that you should know are the performance metrics as well as costs that your campaigns will cost.
